Trusted Bespoke Software & eCommerce Solution Developers

Trusted Bespoke Software & eCommerce Solution Developers.

Buyjama - Influencer-Led Multi Branded Fashion Ecommerce Website

Buyjama, Sri Lankas largest influencerled multibranded fashion ecommerce website, is the answer to all your fashion cravings. With over 500 leading fashion brands from around the world, as well as exclusive collaborations with top local and international influencers, Buyjama brings you the latest trends at the best prices.

Whether youre looking for the hottest new styles or classic wardrobe staples, Buyjama has something for everyone. Our onestop shop offers a wide range of clothing and accessories for men, women, and children, including dresses, tops, bottoms, shoes, bags, and jewellery. We also offer an extensive selection of beauty products, including makeup, skincare, and fragrances.


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For Us

The website design and development and backend admin dashboard with APIs development for Buyjama was extremely challenging as the portal offers a wide range of advanced and complex features, accounting and reporting. The target audience is less tech-savvy because of this we had to ensure the user-friendliness of the portal is kept as the top priority.

To meet the requirement, we had to develop the website from scratch using technologies like HTML, CSS, JavaScript, Python, PostgreSQL, and AJAX. We also developed APIs for the backend admin dashboard which was used for managing the users, orders, products, etc. We also had to optimize the website for better performance and response time. All of this was done in a short time frame.

An Influencer-led Multi-branded Fashion Ecommerce Portal

Digital Lanka Online Pvt. Ltd. aims to provide a seamless digital shopping experience to customers by curating the latest fashion trends from leading and emerging fashion brands and influencers.

The platform enables customers to shop from a variety of fashion brands, influencers, and online merchants. Customers are provided with a personalised shopping experience by the Buyjama team, which curate exclusive collections and deals on the platform. Buyjama also provides customers with a range of payment options, including cash on delivery, debit/credit card, and net banking.

The platform also offers a variety of features that help customers compare prices and find the best deals. Buyjama also has a loyalty program, where customers can earn points and rewards for shopping on the platform. Additionally, customers can benefit from exclusive discounts, exclusive discounts on first-time purchases, free shipping, and free returns.

Buyjama also has a mobile app which provides customers with an easier and faster shopping experience. The app is available on both Android and iOS devices and allows customers to shop from a wide selection of fashion brands and influencers. The app also provides customers with a range of payment options, including cash on delivery, debit/credit card, and net banking.

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Primary objective of our engagement

The role of Madgeek was centred on converting the idea into a scalable solution. We looked over every stage of the Buyjama development project including design, coding, testing, and deployment. Madgeek was responsible for creating the technical architecture for the project and ensuring that the solution was scalable and efficient. Madgeek was also responsible for providing input into the design process, working with the design team to create the user experience. Finally, Madgeek was responsible for managing the project timeline and ensuring that the project was delivered on time and within budget.

From Idea to Design

The design team was responsible for creating the visual identity and user experience of the product. This included making sure the product was easy to use and visually appealing. The design team was also responsible for researching and understanding the user needs to ensure that the product met the needs of the customers.

The development team was responsible for coding the product and ensuring that the code was efficient and secure. The development team was also responsible for testing the product to ensure that it was bug-free and working correctly.

The deployment team was responsible for ensuring that the product was deployed in a timely and secure manner. This involved ensuring that the code was securely deployed on the server, as well as ensuring that the product was properly tested and monitored.

Finally, the product team was responsible for overseeing the entire project and ensuring that it was delivered on time. This included coordinating between all the teams, resolving any issues, and staying up to date with the project timeline.

Tools, Technology & Frameworks

From Design to Scalable Solution

Madgeek designed and developed an end-to-end cloud-based fashion eCommerce platform for Digital Lanka Online Pvt. Ltd. Madgeek created a reliable, scalable and robust fashion eCommerce platform with apps for users, affiliate partners and dashboards for owners and affiliate partners.

The admin system was developed to control the end-to-end operations and get timely information and reports. The system was made so exhaustive that the only other software that Buyjama needs other than this platform is Tally for finance compliance and tax filing purposes.

The system was developed using cloud-based technologies such as AWS, Docker, and Kubernetes. This allowed for scalability and high availability by taking advantage of the redundancy of the above services.

Madgeek developed the front-end applications using React Native and the API services using Node.js. All the components were built using best security practices and were hosted using AWS Elastic Beanstalk.

Madgeek used MongoDB for the database layer and developed APIs to interface with the backend systems. For the payment gateway, Madgeek used Stripe and for the user authentication and authorization, Madgeek used Auth0.

In order to ensure that the platform was highly available, Madgeek setup a Disaster Recovery Plan, automated backups, monitoring, and alerting systems. This helped to ensure that the platform was always up and running.

In addition to the development, Madgeek also provided Digital Lanka Online Pvt. Ltd. with on-going maintenance and support to ensure that the application is always running smoothly. This included bug fixes, performance optimization, and security updates.

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